Marketing Fail

Standard

According to the What National Day Is It website, tomorrow is National Marketing Day. In honor of this dubious holiday, I want to share with you a total marketing fail I witnessed when I was a fuel clerk.

Closed Soda Bottles

A frail, elderly man shuffled toward the fuel center kiosk where I was working. When he got close, I turned on the intercom and asked how I could help him. I could hardly hear him when he spoke, even with the intercom set to high volume. I barely made out him asking, Do you have a Pepsi Coke?

I’m pretty sure he did not ask if we had Pepsi and Coke. I’m pretty sure he asked for a Pepsi Coke. He did not seem to be inquiring about two beverages but about some single entity.

I think he was using “coke” in a generic sense. For some reason, in the

Assorted Beverage Bottles

Southern USA “coke” has come to mean “soft drink,” what people in other parts of the country might refer to as “soda” or “pop” (or maybe even “soda pop.”) As a kid, I remember hearing the story of a waitress who asked, What kind of coke would you like? and being surprised that root beer, Dr. Pepper, Pepsi, and even Coke were all appropriate responses.

I didn’t quite know how to answer the old man’s question. We had Pepsi

Person Holding Pepsi Can

products, and we had Coke products, but I thought he really wanted a Pepsi cola. I covered all the bases by pointing out the cooler where we kept all the Pepsi choices as well as the one cooler where we kept all the varieties of Coca-Cola.

The fellow studied one cooler, then the other. His final choice? A Diet Coke.

Images courtesy of https://www.pexels.com/photo/closed-soda-bottles-1904262/, https://www.pexels.com/photo/assorted-beverage-bottles-1384039/, and https://www.pexels.com/photo/person-holding-pepsi-can-1292294/.

About Blaize Sun

My name is Blaize Sun. Maybe that's the name my family gave me; maybe it's not. In any case, that's the name I'm using here and now. I've been a rubber tramp for nearly a decade.I like to see places I've never seen before, and I like to visit the places I love again and again. For most of my years on the road, my primary residence was my van. For almost half of the time I was a van dweller, I was going it alone. Now my (male) partner and I (a woman) have a travel trailer we can pull with our truck. We have a little piece of property, and when we're not traveling, we park our little camper there. I was a work camper in a remote National Forest recreation area on a mountain for four seasons. I was a camp host and parking lot attendant for two seasons and wrote a book about my experiences called Confessions of a Work Camper: Tales from the Woods. During the last two seasons as a work camper on that mountain, I was a clerk in a campground store. I'm also a house and pet sitter, and I pick up odd jobs when I can. I'm primarily a writer, but I also create beautiful little collages; hand make hemp jewelry and warm, colorful winter hats; and use my creative and artistic skills to decorate my life and brighten the lives of others. My goal (for my writing and my life) is to be real. I don't like fake, and I don't want to share fake. I want to share my authentic thoughts and feelings. I want to give others space and permission to share their authentic selves. Sometimes I think the best way to support others is to leave them alone and allow them to be. I am more than just a rubber tramp artist. I'm fat. I'm funny. I'm flawed. I try to be kind. I'm often grouchy. I am awed by the stars in the dark desert night. I hope my writing moves people. If my writing makes someone laugh or cry or feel angry or happy or troubled or comforted, I have done my job. If my writing makes someone think and question and try a little harder, I've done my job. If my writing opens a door for someone, changes a life, I have done my job well. I hope you enjoy my blog posts, my word and pictures, the work I've done to express myself in a way others will understand. I hope you appreciate the time and energy I put into each post. I hope you will click the like button each time you like what you have read. I hope you will share posts with the people in your life. I hope you'll leave a comment and share your authentic self with me and this blog's other readers. Thank you for reading.  A writer without readers is very sad indeed.

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